Led by visionary entrepreneur Mr. Parvesh Bareja, our group is a dynamic force in the beauty industry. From humble beginnings in trading packaging since the early 90s, Mr. Parvesh has used his passion for people, eye for creativity and ethical compass to turn the business into a multifaceted ecosystem now spanning perfumery, personal care, skincare, custom products and more.

With a relentless pursuit of excellence and a deep-rooted commitment to innovation, we deliver unforgettable experiences in the mass-mass premium segment. As a family run business, our values are the heartbeat of our success, driving us to create a one-stop-shop for beauty manufacturing. Backed by backward integration, we offer competitive pricing, unrivaled quality control, and a boundless passion for creativity.